Bright colours and their mood-boosting effects

Colour theory studies have long explored the profound impact that colours can have on our emotions, behaviours and overall wellbeing. From ancient cultural beliefs to modern psychological research, the influence of colour on human psyche is undeniable.

Extensive studies have been conducted worldwide on colour theory and chromotherapy to determine the impact of colour on mood and behaviour. While there are some who may disagree, the prevailing consensus is that colour does indeed influence emotions and actions. It is commonly believed that vibrant, warm colours like red, orange, and yellow can evoke feelings of energy and joy, while cooler, more muted hues such as blue, green, and purple are often associated with a sense of tranquility and relaxation. Additionally, rainbow colours are symbols of hope, movement and the declaration of equality, diversity and inclusivity.

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According to BBC journalist Mark Ellwood, “much of the research on how colour can affect human behaviour is contradictory”. Some studies indicate that colour can influence various aspects of our well-being, including mood, emotions, heart rate, and physical strength. It is however also theorised that the placebo effect may contribute to the effectiveness of chromotherapy. Essentially, if an individual believes that a certain colour will have a calming or energising effect, it is likely that they will experience that outcome due to their mental expectation. This suggests that our perception of colour can significantly influence our physiological and psychological responses.

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Incorporating colour consciously into our lives, whether through clothing, accessories, or home decor, can have a profound impact on our wellbeing. By understanding the cultural significance of colours and leveraging colour psychology, we can enhance our mood, express our individuality, and create vibrant experiences that uplift and inspire us.

So go ahead, add a splash of colour to your life and reap the benefits of a more colourful and joyful life! By embracing the vibrant hues that resonate with us personally, we can harness the positive energy they exude and enhance our overall sense of happiness and fulfilment. Let us continue to embrace colour in all its beauty, recognising its ability to brighten our days and elevate our spirits with each shade and hue we choose to adorn ourselves with.

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Shop Orla Kiely's colour edits for all the mood-boosting serotonin needed! 

Shop the Warm Tonal Edit 

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